Sizzler is a U . S .-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is recognized for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is made up of more than 270 locations throughout the U.S. The majority of Sizzler’s U.S. locations are in the West.
Within the late 1970s and early 1980s, Sizzler Dairy promoted steak and combination steak dinners having an optional salad bar. The restaurant desired to give customers the feel of any full-service restaurant at a cost slightly more than a fast food chain. To control costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted as the “Buffet Court.” Patrons started to utilize the buffet as a meal instead of an add-on to an entree. In reaction, Sizzler lowered the product quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler filed for Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of the locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the quality of food and increased prices. Twenty one locations closed in 2001. Sizzler began a graphic makeover circa 2002. A new restaurant concept was made, featuring a lighter and much more open dining room. The changes were with a new menu. In an attempt to return to its roots, steaks, seafood, and also the salad bar were emphasized, as the all-you-can-eat buffet was phased out in some locations, nevertheless it still remains today in lots of others.
In the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it absolutely was likely to do something from the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led from the Sizzler CEO, would get the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California where chain was founded, but moved to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler also has restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from Sizzler Hours Sunday International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late twentieth century for the 2000s. In the 2013 financial year Collins Foods reported stalling revenue for their Sizzler operations within australia, blaming the downturn of the casual dining luoecw in the country, as well as the decrease in visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no longer consider Sizzler as a strategic growth prospect within australia and thus we is definitely not investing further capital”. Collins Foods started to close a number of Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China